I'm Umbreen...
An award-winning entrepreneur, and care home owner, a proud mother and besotted dog owner, speaking up for disability leadership and social care reform.
What I Stand For:
Integrity. Authenticity. Uplift. Joy.
• Integrity – Doing what’s right, even when it’s difficult.
• Authenticity – Leading with honesty, heart, and no pretence.
• I Lift As I Climb – Helping others rise as I grow.
• I Make Space for Joy – Bringing light, warmth, and connection to every space.
These are some the values that shape who I am and how I lead. For a deeper look, visit the dedicated 'My Values' page.
My Values
These are the values that shape who I am and how I lead.
• I do what’s right, even when it’s difficult. I haven’t always got it right – but I take responsibility when I don’t. For me, integrity means showing up truthfully, owning the impact of my actions, and staying committed to learning and leading with honesty.
• I lead with honesty and heart. I don’t pretend to be anyone else. I embrace my identity, including my disability, as a strength – and I believe leadership is strongest when it’s real, not rehearsed.......
My Story
My story begins with a charmed childhood, shaped by loving, ambitious parents who taught me to believe in possibility. But from an early age, I was also navigating muscular dystrophy (a degenerative muscle wasting condition) – surgeries, hospital stays, and an ever-present sense of difference.
As a second-generation British Pakistani woman, I grew up balancing cultural expectations with my own ambitions......
Leadership
My leadership sits at the intersection of social care, complex mental health and community development, shaped by more than thirty years of hands-on experience and a deep understanding of the realities that define the sector.
• I lead Hoama Group and Iden Manor Nursing Home, combining.... ....
Mentoring
I have been fortunate to learn from a number of influential figures over the years, people who offered guidance, perspective and the space to develop my own approach.
Their influence has shaped my leadership style, and it has also reminded me that there is never any harm in asking for help.
Advocacy
Advocacy has always been woven into the way I lead and the way I live. Whether in social care or disability inclusion, I believe in speaking when it matters, using lived experience to inform decisions, and contributing to conversations that can shape better outcomes for others.
My Company
Iden Manor Nursing Home is situated in the heart of the stunning Kent countryside. Set in 14 acres of beautiful, tended grounds, Iden Manor offers a unique, luxury environment for care.....
In The Spotlight
A space for recognition, reflections, and moments that matter – from national awards to local
news, and a few thoughts in between.
